A brand\u2019s reputation can be built or destroyed in a matter of hours. Monitoring, predicting and managing crises has become essential for any company aiming to maintain a positive image and avoid irreversible damage.<\/p>\n\n\n\n
In this article we will explore how crisis monitoring is done, which tools are most effective and the importance of sentiment analysis and query development all in a practical way to help you protect your brand.<\/strong><\/p>\n\n\n\n \u00a0<\/p>\n\n\n\n The first step in crisis monitoring is data collection. Tools like Brandwatch<\/a> are indispensable as they allow the collection of brand mentions across various platforms including social media, blogs, news sites and forums. These tools help quickly identify any negative mention that could signal the start of a crisis.<\/p>\n\n\n\n According to a Deloitte study<\/a>\u00a0companies using social listening tools can identify crises 30% faster than those that don\u2019t.<\/strong> To ensure accurate data collection, it\u2019s crucial to develop good queries. Well-constructed queries filter relevant mentions and exclude noise providing a clear and objective view of brand perception. Brandwatch enables the creation of customized queries for different goals and brands, facilitating more precise and relevant data collection.<\/p>\n\n\n\n \u00a0<\/p>\n\n\n\n Once data is collected it needs to be visualized clearly. Interactive dashboards are powerful tools that allow real-time monitoring.<\/strong> They should be intuitive and present data in an organized manner making it easier to identify trends and anomalies.<\/p>\n\n\n\nData Collection: The First Step in Crisis Monitoring<\/h2>\n\n\n\n
Visualizing Data: Making Sense of Collected Information<\/h2>\n\n\n\n