Social AnalyticsWhy Social Listening is Essential for Your Brand’s Digital Health Conversations Are the New Focus Groups
In today’s digital world, your brand is no longer just what you say it is — it’s what people are saying about you. Every day, millions of conversations take place across...
Social Analytics10 Essentials Social Listening Metrics
Discover the main social listening metrics crucial in today's digital landscape. Dive into data-driven insights to optimize engagement understand audience sentiment and elevate your brand's online presence. Do You...
Artificial IntelligenceUnderstanding Clusters and Outliers: The Benefits for Business
In the business world data-driven decisions make a huge difference and terms like "cluster" and "outlier" play a very important role. But what exactly are clusters and outliers, and how...
Artificial Intelligence7 Ways Artificial Intelligence can be an Advantage for Marketers
The integration of artificial intelligence (AI) into the daily routine of professionals has been happening for some time. However in 2023 this trend has skyrocketed affirming its staying power. The reason...
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