Social Listening with Graphs: Turning Data into Strategic Maps of Connections

Discover how graph-based analysis transforms social listening by revealing hidden patterns, mapping conversations, and guiding smarter business decisions. Picture an image that looks like glowing fiber optics intertwining in all directions. That’s what a graph resembles: a visual network where each point represents a relevant element — such as a term or a topic — […]

Data Monitoring and Analysis in BBB25: How the CBI Reality 25 Methodology Transform the Understanding of Digital Conversations

Analyzing the impact of Big Brother Brasil 2025 (BBB25) requires a strategic and detailed approach, especially considering the show’s massive audience. To achieve this, a robust social listening methodology was essential. In this article, we explain how CBI Reality 25, developed by Loxias, enabled real-time data monitoring of online conversations about the program, extracting valuable […]

Benchmarking and Competitor Analysis: Leveraging Social Media Data for Strategic Insights

Brandwatch offers a comprehensive suite of tools designed to streamline social media benchmarking. Their platform enables you to monitor and compare social metrics from your brand and competitors, providing real-time insights into social media strategies. With Brandwatch’s Benchmark tool, you can assess your social media performance, track competitors’ strategies, and analyze key engagement elements such […]

The Streaming Wars: A Social Media Battleground

We collected data about the biggest streaming platforms in the market in 2024, and the results were surprising! The second half of 2024 witnessed significant shifts in the social media landscape surrounding streaming platforms in the United States. Key players like Netflix, Amazon Prime, Disney+, Max, Apple TV, Paramount+, and Star+ continued their fierce competition […]

The Black Friday Phenomenon: Insights and Comparisons for 2024

Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As we approach Black Friday 2024, it’s essential to analyze how this year’s event compares to previous years, particularly 2023, and to understand the changing landscape […]

Boost Your Brand: The Power of Real-Time Brand Health Monitoring

What is Brand Health?  Brand health is the overall perception and evaluation of a brand by consumers, stakeholders, and the general public. It’s a measure of how well a brand is performing in the market and how favorably it is viewed. A strong brand can do much more than simply sell products or services. It […]

Luxury Fashion Online Conversations: Insights on Consumption Trends

The luxury fashion industry is known for its vibrancy and significant impact and continually shapes conversations across social media platforms. By analyzing mentions and online behavior we uncovered exclusive insights into consumer trends and the industry. In this article we brought an analysis of the ongoing discourse surrounding consumer behavior within the luxury fashion industry: […]

Crisis Monitoring Guide: Protect and Enhance Your Brand’s Reputation

A brand’s reputation can be built or destroyed in a matter of hours. Monitoring, predicting and managing crises has become essential for any company aiming to maintain a positive image and avoid irreversible damage. In this article we will explore how crisis monitoring is done, which tools are most effective and the importance of sentiment […]