• A colorful 3D illustration of digital devices, including a smartphone and computer screens, displaying social media interactions such as likes, comments, and notifications. Megaphones and speech bubbles symbolize online engagement. This visual represents benchmarking in social media analytics, comparing performance metrics across platforms to optimize strategy.
    Digital Marketing

    Benchmarking and Competitor Analysis: Leveraging Social Media Data for Strategic Insights

    Brandwatch offers a comprehensive suite of tools designed to streamline social media benchmarking. Their platform enables you to monitor and compare social metrics from your brand and competitors, providing real-time...
  • Close-up of a hand holding a TV remote control, pointing towards a blurred screen displaying various streaming service thumbnails in a dark room, symbolizing the concept of streaming entertainment.
    Business Insights

    The Streaming Wars: A Social Media Battleground

    We collected data about the biggest streaming platforms in the market in 2024, and the results were surprising! The second half of 2024 witnessed significant shifts in the social media landscape surrounding...
  • wo children in festive green pajamas and striped pants exchanging Christmas gifts next to a decorated tree, with a red background and wrapped presents around them.
    Business Insights

    Christmas shopping in the United States: Trends, consumer behavior, and market insights for 2024

    The holiday season had come to an end, and Christmas shopping once again took center stage in the United States. In 2024, consumers navigated shifting priorities, a growing emphasis on tech-forward...
  • Imagens Blog Padrao 1280 x 853 px 2 1
    Business Insights

    The Black Friday Phenomenon: Insights and Comparisons for 2024

    Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As...
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