Understanding Clusters and Outliers: The Benefits for Business


In the business world data-driven decisions make a huge difference and terms like “cluster” and “outlier” play a very important role. But what exactly are clusters and outliers, and how can they be used to propel your business success? In this article we’ll demystify these concepts and illustrate how machine learning models can bring valuable […]
7 Ways Artificial Intelligence can be an Advantage for Marketers


The integration of artificial intelligence (AI) into the daily routine of professionals has been happening for some time. However in 2023 this trend has skyrocketed affirming its staying power. The reason is clear: AI support enables tasks to be completed more quickly, more simply and often more effectively. While AI’s transformative impact is felt across […]
A Free Guide to Machine Learning Algorithms: Linear vs. Logistic Regression


Linear Regression and Logistic Regression are classical Machine Learning algorithms. It is a mistake to think these two algorithms are identical and can be applied to the same tasks despite their similar names. In this article you will understand what linear and logistic regression are, their main differences and applications. The basics of Machine Learning […]
