From Neutral Sentiment to Purpose: What E.ON’s Brand Health Reveals About Modern Reputation
Using advanced Brand Health analytics, Loxias AI examined how E.ON’s reputation shifted between cost-driven narratives and purpose-led storytelling, uncovering what it takes to build trust in a complex market. Introduction Brand perception is no longer shaped by campaigns alone, it’s built in the spaces where people talk, react, and reflect. In today’s fragmented media landscape, […]
Unlocking Black Friday 2025: Consumer Insights from Social Listening and Market Intelligence
Discover how social listening and market intelligence reveal consumer expectations for Black Friday 2025. Insights on trust, deals, micro-communities, and brand health. Overview As the retail world gears up for Black Friday 2025, consumer conversations already reveal much about expectations, skepticism, and the strategies that will define success this season. Using public data collected through […]
Data Integration Explained: How to Unlock Customer Insights with CRM, Social & Paid Media
The world of customer insights is evolving fast. While social listening provides a unique lens into consumer conversations, relying on it alone can create blind spots. Real strategic intelligence emerges when different data sources, from CRM systems to social data to paid media metrics are integrated into a single, cohesive framework. In our recent webinar, […]
US Open 2025: What Social Listening Reveals About Reputation, Culture and Brands
Discover how the US Open 2025 became a global stage for reputation, culture and brands, with insights from advanced social listening analysis. Introduction: Why the US Open Is Bigger Than Tennis The US Open has long been one of the most prestigious tennis tournaments in the world. But in 2025, it proved once again that […]
What Squid Game’s Global Buzz Reveals About Brand Health, and Why It Matters for Brands
What can brands learn from Squid Game’s finale? Despite massive buzz, its Brand Health Index dropped. Discover why measuring Brand Health is essential for long-term strategy. When Netflix launched the final season of Squid Game in 2025, it wasn’t just a TV event, it was a cultural moment. The series, already a global phenomenon since […]
The Streaming Wars: A Social Media Battleground
We collected data about the biggest streaming platforms in the market in 2024, and the results were surprising! The second half of 2024 witnessed significant shifts in the social media landscape surrounding streaming platforms in the United States. Key players like Netflix, Amazon Prime, Disney+, Max, Apple TV, Paramount+, and Star+ continued their fierce competition […]
Christmas shopping in the United States: Trends, consumer behavior, and market insights for 2024
The holiday season had come to an end, and Christmas shopping once again took center stage in the United States. In 2024, consumers navigated shifting priorities, a growing emphasis on tech-forward gifts, and rising financial awareness. We dived into the key trends, popular products, market expectations, and a comparison with the previous year to better […]
Dominate Digital Banking: Monitor Popularity and Boost Engagement
Discover how Consumer Brand Intelligence helps digital banks monitor their popularity and engagement on social media. Learn how to measure mentions, reach, sentiment, and more!
The Black Friday Phenomenon: Insights and Comparisons for 2024
Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As we approach Black Friday 2024, it’s essential to analyze how this year’s event compares to previous years, particularly 2023, and to understand the changing landscape […]
Luxury Fashion Online Conversations: Insights on Consumption Trends
The luxury fashion industry is known for its vibrancy and significant impact and continually shapes conversations across social media platforms. By analyzing mentions and online behavior we uncovered exclusive insights into consumer trends and the industry. In this article we brought an analysis of the ongoing discourse surrounding consumer behavior within the luxury fashion industry: […]