US Open 2025: What Social Listening Reveals About Reputation, Culture and Brands

Tennis player in US Open Social Listening

Discover how the US Open 2025 became a global stage for reputation, culture and brands, with insights from advanced social listening analysis. Introduction: Why the US Open Is Bigger Than Tennis The US Open has long been one of the most prestigious tennis tournaments in the world. But in 2025, it proved once again that […]

The Streaming Wars: A Social Media Battleground

Close-up of a hand holding a TV remote control, pointing towards a blurred screen displaying various streaming service thumbnails in a dark room, symbolizing the concept of streaming entertainment.

We collected data about the biggest streaming platforms in the market in 2024, and the results were surprising! The second half of 2024 witnessed significant shifts in the social media landscape surrounding streaming platforms in the United States. Key players like Netflix, Amazon Prime, Disney+, Max, Apple TV, Paramount+, and Star+ continued their fierce competition […]

The Black Friday Phenomenon: Insights and Comparisons for 2024

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Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As we approach Black Friday 2024, it’s essential to analyze how this year’s event compares to previous years, particularly 2023, and to understand the changing landscape […]

Luxury Fashion Online Conversations: Insights on Consumption Trends

Luxury Fashion Online Conversations: Insights on Consumption Trends

The luxury fashion industry is known for its vibrancy and significant impact and continually shapes conversations across social media platforms. By analyzing mentions and online behavior we uncovered exclusive insights into consumer trends and the industry. In this article we brought an analysis of the ongoing discourse surrounding consumer behavior within the luxury fashion industry: […]