How Data Intelligence Builds Business Reports That Lead Strategy

data intelligence

A practical guide to how data intelligence builds stronger business reports. Learn how integrated methodologies, consumer signals and contextual analysis support better decisions, and how Loxias acts as a strategic partner to BI, Data, Intelligence and Social Media teams. Every brand tries to navigate a landscape shaped by shifting consumer expectations, fast-moving conversations and economic […]

Black Friday Trends 2025: What the Data Reveals About Consumer Behavior

Black Friday Trends

Get the latest Black Friday trends for 2025 with insights on behavior, category performance and market signals that will shape strategic decisions. Black Friday 2025 reveals a market shaped by clarity, trust and a growing demand for meaningful value. The new analysis from Loxias AI, based on activity from June to October 2025, shows that […]

TikTok and Podcasts: Where the Real Black Friday 2025 Conversation Happens

TikTok & Podcasts

TikTok and podcasts now lead Black Friday 2025 conversations. Discover why audio and video signals matter and how they reshape consumer behavior. For years, Black Friday insights were built almost entirely on written conversations: tweets, comments, reviews, blogs and news mentions. But in 2025, this approach is no longer enough. The platforms shaping consumer perception, […]

Demographic and Persona Insights That Define Black Friday 2025

demographics on black friday

Explore the demographic and persona insights behind Black Friday 2025, including generational trends, interests and behavioral patterns shaping consumer decisions. Understanding Black Friday 2025 requires more than analyzing product trends and category performance. The demographic and persona signals inside the report reveal who drives the conversation, how they behave online, and why their decisions shape […]

Numbers & Narratives: What Retail, Fashion and Beauty Reveal About Black Friday 2025

black friday beauty retail and fashion

Black Friday 2025 reveals major shifts in retail, fashion and beauty. Discover how consumer behavior, identity and trust shape this year’s trends. Black Friday has always been a moment where consumer behavior becomes visible at scale, but in 2025 the signals forming inside each category reveal a shift deeper than a seasonal spike. When we […]

Consumer Behaviors & Affinity Graphs: Why They Matter in 2025 — Essential Insights

Consumer Behavior & Afiinity maps

How conversation clusters reveal the patterns from customers that truly shape buying decisions Understanding consumers today requires far more than tracking mentions, sentiment, or volume. Traditional metrics tell us what people say, but rarely how those conversations relate to each other or why they take the shape they do. In an environment where platforms, emotions, […]

Black Friday 2025: What Brand Health Reveals About Consumer Trust and Emerging Narratives

Brand Health & Main Topics Black Friday

Explore how consumer sentiment and online narratives are reshaping brand trust this Black Friday. Download the full 50+ page Loxias AI report. In the Black Friday 2025 landscape, brand health has become the ultimate indicator of consumer trust. This year’s data reveals a new kind of attention economy, one driven not by aggressive promotions, but […]

Black Friday 2025: How Data, Trust, and Timing Are Redefining Consumer Behavior

Brand Health Main Topics 1

Discover how data-driven insights reveal a new era of trust, clarity, and strategy in Black Friday 2025. Download the full 50+ page report. The conversation around Black Friday 2025 is no longer about how much people buy, it’s about why they decide to. According to the Black Friday 2025 Report by Loxias AI, this season […]