Business InsightsThe Black Friday Phenomenon: Insights and Comparisons for 2024
Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As...
Social AnalyticsBoost Your Brand: The Power of Real-Time Brand Health Monitoring
What is Brand Health? Brand health is the overall perception and evaluation of a brand by consumers, stakeholders, and the general public. It's a measure of how well a...
Business InsightsLuxury Fashion Online Conversations: Insights on Consumption Trends
The luxury fashion industry is known for its vibrancy and significant impact and continually shapes conversations across social media platforms. By analyzing mentions and online behavior we uncovered exclusive insights...
Social AnalyticsCrisis Monitoring Guide: Protect and Enhance Your Brand's Reputation
A brand’s reputation can be built or destroyed in a matter of hours. Monitoring, predicting and managing crises has become essential for any company aiming to maintain a positive image a...
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