Data Monitoring and Analysis in BBB25: How the CBI Reality 25 Methodology Transform the Understanding of Digital Conversations

Analyzing the impact of Big Brother Brasil 2025 (BBB25) requires a strategic and detailed approach, especially considering the show’s massive audience. To achieve this, a robust social listening methodology was essential. In this article, we explain how CBI Reality 25, developed by Loxias, enabled real-time data monitoring of online conversations about the program, extracting valuable […]