Book-to-Film adaptations in 2026: trends, audience expectations and cultural impact

Explore the biggest book-to-film adaptations trends of 2026, including casting debates, fan expectations, story fidelity and the growing influence of literary IP. Book-to-film adaptations remain one of the most visible forces in entertainment in 2026, bringing together established intellectual property, active fan communities and an increasingly competitive streaming market. What makes them particularly interesting, however, […]

Data Monitoring and Analysis in BBB25: How the CBI Reality 25 Methodology Transform the Understanding of Digital Conversations

Analyzing the impact of Big Brother Brasil 2025 (BBB25) requires a strategic and detailed approach, especially considering the show’s massive audience. To achieve this, a robust social listening methodology was essential. In this article, we explain how CBI Reality 25, developed by Loxias, enabled real-time data monitoring of online conversations about the program, extracting valuable […]