Discover how Pythia connects YouTube livestream chat, sentiment, audience behavior, retention, content and competitor data for deeper livestream analytics. A YouTube livestream can generate thousands of comments, changes in audience sentiment, peaks in participation, recurring questions and moments when viewers suddenly become more engaged with what is happening on screen. Once the broadcast ends, however, […]
Discover how K-beauty dominates the global skincare conversation. A social media intelligence analysis reveals consumer trends, brand competition, and the growing influence of Korean beauty brands. The global beauty industry is undergoing a structural shift. Over the past decade, Korean skincare brands have evolved from niche trendsetters into dominant voices in the digital beauty conversation. […]
Explore how Harry Styles’ new album era reveals the power of social media intelligence, narrative clusters, audience behavior, and cultural influence through data-driven insight. Cultural moments have always shaped the way audiences gather, react, and create meaning together. A new album release, a surprise video drop, a tour announcement, these are not just entertainment headlines. […]
Discover how VSFS 2025 reinvented the brand through diversity, digital storytelling, and fan culture. A social listening analysis by Loxias AI. After years of silence, Victoria’s Secret returned to the global stage with the Fashion Show 2025, merging nostalgia, reinvention, and the challenge of making inclusivity truly authentic. Through advanced social listening and market intelligence, […]
In today’s digital world, your brand is no longer just what you say it is — it’s what people are saying about you. Every day, millions of conversations take place across social media platforms, forums, blogs, and other digital spaces. These conversations offer more than just noise, they contain signals that reveal how your brand is […]
Understand how you can anticipate security questions, address concerns, and, most importantly, correct misunderstandings before they escalate into a larger crisis.
What is Brand Health? Brand health is the overall perception and evaluation of a brand by consumers, stakeholders, and the general public. It’s a measure of how well a brand is performing in the market and how favorably it is viewed. A strong brand can do much more than simply sell products or services. It […]
Social listening metrics help brands understand how audiences perceive them, what drives online conversations, and how their visibility compares with competitors. However, collecting mentions, impressions, and engagement data is only the beginning. The real value comes from interpreting these metrics together to identify opportunities, detect reputation risks, and support marketing decisions. In this guide, we […]
Social analysis is an essential tool for turning raw data into strategic, actionable insights. In today’s digital age, information is generated at massive volumes, particularly on social media, making it a treasure trove of valuable data. With billions of users sharing their thoughts, opinions, and experiences online, businesses have an unprecedented opportunity to gain deep […]
A brand’s reputation can be built or destroyed in a matter of hours. Monitoring, predicting and managing crises has become essential for any company aiming to maintain a positive image and avoid irreversible damage. In this article we will explore how crisis monitoring is done, which tools are most effective and the importance of sentiment […]
