Learn how real-time audience intelligence helps brands transform online conversations into strategic decisions. Join the exclusive Loxias and The SI Lab webinar. Every day, consumers generate thousands of conversations across social media, online communities, review sites, forums, and AI-powered platforms. These interactions reveal far more than opinions. They provide a continuous stream of insights into […]
Major events generate millions of conversations across digital channels, but volume alone doesn’t explain consumer behavior. Here’s what brands, insights teams, and decision-makers can learn from one of the largest global conversations of the year. Understanding consumer behavior has become increasingly complex For organizations responsible for brand strategy, communications, market research, or consumer insights, understanding […]
Opening week conversations around the soccer championship generated more than 1.1 million mentions and reached 3 billion people. But the most interesting story was not the scale itself, it was how attention moved. In our weekly insights bulletin, we analyze the conversations shaping the soccer championship and the signals they offer for brands. During the […]
Social listening platforms are essential for monitoring conversations. Discover how Loxias AI adds the intelligence layer that turns data into decisions. Many organizations begin their intelligence journey with a social listening platform, and for good reason. These tools are highly valuable for tracking mentions, monitoring sentiment, measuring share of voice, and following campaign performance across […]
An analysis of how the Michael Jackson’s biopic Michael became a cultural event, driven by fans, podcasts, TikTok, and cross generational attention. Analysis period: January 21 to April 21, 2026Data sources: Brandwatch, All Ears, and GlimpseLanguage analyzed: English mentions There are film releases, and then there are cultural events. Michael Jackson’s biopic, Michael, belongs firmly […]
Explore how social media conversations shaped the Oscars 2026. Data reveals audience reactions, engagement peaks, and the moments that drove the biggest online buzz. The Oscars remain one of the most culturally visible events in global entertainment. But beyond the red carpet and the awards themselves, the ceremony generates a massive digital footprint across social […]
Social listening reveals what audiences think, feel and expect in real time. Learn how it works, why it matters for brands and how Loxias AI’s methodologies enhance consumer intelligence across platforms. Social listening has become one of the most strategic tools for brands that want to understand people, markets and culture in real time. As […]
Discover how humor, creativity, and streaming trends shaped the Spooky Season 2025, and how brands can use these insights to stay relevant this season. Every October, the internet fills with costumes, memes, and pumpkin-spiced everything. But Halloween 2025 wasn’t about fear, it was about humor, participation, and cultural connection. Using advanced social listening and market […]
Learn how advanced social listening and AI reveal beauty trends before they peak. Discover insights from our webinar and transform buzz into strategy The beauty industry has always evolved quickly, but in today’s digital-first world, the pace of change is unprecedented. From TikTok-driven product booms to YouTube tutorials that shape global aesthetics, beauty trends no […]
When Squid Game 3 premiered, it was not just another Netflix release, it became a cultural moment that dominated conversations worldwide, reaching more than 122 million views on the platform shortly after launch. For marketers and entertainment brands, the challenge goes far beyond measuring hype. The real question is how to decode this wave of […]
