The world of customer insights is evolving fast. While social listening provides a unique lens into consumer conversations, relying on it alone can create blind spots. Real strategic intelligence emerges when different data sources, from CRM systems to social data to paid media metrics are integrated into a single, cohesive framework. In our recent webinar, […]
We collected data about the biggest streaming platforms in the market in 2024, and the results were surprising! The second half of 2024 witnessed significant shifts in the social media landscape surrounding streaming platforms in the United States. Key players like Netflix, Amazon Prime, Disney+, Max, Apple TV, Paramount+, and Star+ continued their fierce competition […]
The holiday season had come to an end, and Christmas shopping once again took center stage in the United States. In 2024, consumers navigated shifting priorities, a growing emphasis on tech-forward gifts, and rising financial awareness. We dived into the key trends, popular products, market expectations, and a comparison with the previous year to better […]
Discover how Consumer Brand Intelligence helps digital banks monitor their popularity and engagement on social media. Learn how to measure mentions, reach, sentiment, and more!
Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As we approach Black Friday 2024, it’s essential to analyze how this year’s event compares to previous years, particularly 2023, and to understand the changing landscape […]
The luxury fashion industry is known for its vibrancy and significant impact and continually shapes conversations across social media platforms. By analyzing mentions and online behavior we uncovered exclusive insights into consumer trends and the industry. In this article we brought an analysis of the ongoing discourse surrounding consumer behavior within the luxury fashion industry: […]
