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    Business Insights

    The Black Friday Phenomenon: Insights and Comparisons for 2024

    Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As...
  • AI-Driven and marketing elements
    Digital Marketing
    The AI-Driven Advantage in Marketing: Smarter Campaigns, Stronger Connections
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    Ana Caroline Morello
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    Social Analytics
    Why Social Listening is Essential for Your Brand’s Digital Health Conversations Are the New Focus Groups
    Antonio 1 11zon
    Antonio Bennati
  • CBI reality data monitoring
    Monitoring
    Data Monitoring and Analysis in BBB25: How the CBI Reality 25 Methodology Transform the Understanding of Digital Conversations
    WhatsApp Image 2024 08 05 at 16.24.11 1 11zon 1
    Luiza Andrade

Digital Marketing

  • AI-Driven and marketing elements
    The AI-Driven Advantage in Marketing: Smarter Campaigns, Stronger Connections
  • A colorful 3D illustration of digital devices, including a smartphone and computer screens, displaying social media interactions such as likes, comments, and notifications. Megaphones and speech bubbles symbolize online engagement. This visual represents benchmarking in social media analytics, comparing performance metrics across platforms to optimize strategy.
    Benchmarking and Competitor Analysis: Leveraging Social Media Data for Strategic Insights
  • Social Media Analysis of Chocolate Brands
    What's the Secret Ingredient to Social Media Success for Chocolate Brands?
  • Person typing on a laptop surrounded by digital media icons, including graphs, users, search, and communication.
    Unlocking the Power of Social Media Performance Data for Effective Marketing Strategies

Social Analytics

  • sparks home
    Why Social Listening is Essential for Your Brand’s Digital Health Conversations Are the New Focus Groups
  • Hands typing on a laptop keyboard with digital lock icons representing cybersecurity and data protection.
    The Importance of Real-Time Visibility in Cybersecurity Crises
  • Brand Health Monitoring strategies
    Boost Your Brand: The Power of Real-Time Brand Health Monitoring
  • A megaphone surrounded by positive and negative emojis, representing the concept of social media sentiment analysis, social listening.
    10 Essentials Social Listening Metrics

Artificial Intelligence

  • apollo loxias AI
    The Powerful Union of Greek Mythology and AI: How Loxias Unites Classical Knowledge and Modern Technology
  • Orchestrating LLMs
    Orchestrating LLMs with Topic Modeling: The Power of Context in the Age of AI
  • An artistic representation of AI and human collaboration: a robotic hand and a human hand reaching toward a glowing brain, half digital and half organic, symbolizing the integration of artificial intelligence and human intelligence.
    AI-Powered Social Listening: Revolutionizing Data Analytics in a New Era
  • Silhouette of a human head formed by geometric lines and nodes, symbolizing artificial intelligence and machine learning. A bright light shines from the head, with the words 'MACHINE LEARNING' displayed in a purple gradient on a futuristic background.
    How Machines Learn: Exploring Types of Machine Learning and Their Applications

Business Insights

  • Close-up of a hand holding a TV remote control, pointing towards a blurred screen displaying various streaming service thumbnails in a dark room, symbolizing the concept of streaming entertainment.
    The Streaming Wars: A Social Media Battleground
  • wo children in festive green pajamas and striped pants exchanging Christmas gifts next to a decorated tree, with a red background and wrapped presents around them.
    Christmas shopping in the United States: Trends, consumer behavior, and market insights for 2024
  • Illustration of a smartphone with arrows pointing to a credit card and a wallet, surrounded by gold coins, symbolizing mobile payments or digital wallet transactions.
    Dominate Digital Banking: Monitor Popularity and Boost Engagement
  • Imagens Blog Padrao 1280 x 853 px 2 1
    The Black Friday Phenomenon: Insights and Comparisons for 2024
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