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    Business Insights

    The Black Friday Phenomenon: Insights and Comparisons for 2024

    Black Friday, the highly anticipated shopping event held annually the day after Thanksgiving in the United States, has evolved into a significant barometer of consumer behavior and retail trends. As...
  • AI-Driven and marketing elements
    Digital Marketing
    The AI-Driven Advantage in Marketing: Smarter Campaigns, Stronger Connections
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    Ana Caroline Morello
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    Social Analytics
    Why Social Listening is Essential for Your Brand’s Digital Health Conversations Are the New Focus Groups
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    Antonio Bennati
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    Monitoring
    Data Monitoring and Analysis in BBB25: How the CBI Reality 25 Methodology Transform the Understanding of Digital Conversations
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    Luiza Andrade

Digital Marketing

  • AI-Driven and marketing elements
    The AI-Driven Advantage in Marketing: Smarter Campaigns, Stronger Connections
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    Benchmarking and Competitor Analysis: Leveraging Social Media Data for Strategic Insights
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  • Social Media Analysis of Chocolate Brands
    What's the Secret Ingredient to Social Media Success for Chocolate Brands?
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  • Person typing on a laptop surrounded by digital media icons, including graphs, users, search, and communication.
    Unlocking the Power of Social Media Performance Data for Effective Marketing Strategies
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Social Analytics

  • sparks home
    Why Social Listening is Essential for Your Brand’s Digital Health Conversations Are the New Focus Groups
    Learn More
  • Hands typing on a laptop keyboard with digital lock icons representing cybersecurity and data protection.
    The Importance of Real-Time Visibility in Cybersecurity Crises
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  • Brand Health Monitoring strategies
    Boost Your Brand: The Power of Real-Time Brand Health Monitoring
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  • A megaphone surrounded by positive and negative emojis, representing the concept of social media sentiment analysis, social listening.
    10 Essentials Social Listening Metrics
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Artificial Intelligence

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    The Powerful Union of Greek Mythology and AI: How Loxias Unites Classical Knowledge and Modern Technology
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  • Orchestrating LLMs
    Orchestrating LLMs with Topic Modeling: The Power of Context in the Age of AI
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  • An artistic representation of AI and human collaboration: a robotic hand and a human hand reaching toward a glowing brain, half digital and half organic, symbolizing the integration of artificial intelligence and human intelligence.
    AI-Powered Social Listening: Revolutionizing Data Analytics in a New Era
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  • Silhouette of a human head formed by geometric lines and nodes, symbolizing artificial intelligence and machine learning. A bright light shines from the head, with the words 'MACHINE LEARNING' displayed in a purple gradient on a futuristic background.
    How Machines Learn: Exploring Types of Machine Learning and Their Applications
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Business Insights

  • Close-up of a hand holding a TV remote control, pointing towards a blurred screen displaying various streaming service thumbnails in a dark room, symbolizing the concept of streaming entertainment.
    The Streaming Wars: A Social Media Battleground
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  • wo children in festive green pajamas and striped pants exchanging Christmas gifts next to a decorated tree, with a red background and wrapped presents around them.
    Christmas shopping in the United States: Trends, consumer behavior, and market insights for 2024
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  • Illustration of a smartphone with arrows pointing to a credit card and a wallet, surrounded by gold coins, symbolizing mobile payments or digital wallet transactions.
    Dominate Digital Banking: Monitor Popularity and Boost Engagement
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  • Imagens Blog Padrao 1280 x 853 px 2 1
    The Black Friday Phenomenon: Insights and Comparisons for 2024
    Learn More
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